Knowledge is power is a saying that has been proven true over the years. Unfortunately, many business owners feel they need to hoard their knowledge instead of sharing it with the world. In reality, spreading your knowledge can establish your expertise and is a great tool in attracting customers. You can strengthen your brand enormously by sharing your expertise with a wide audience.
The beauty here is that you can give away your knowledge for “free,” or you can set up products that help you sell your knowledge to a wide range of customers. YouTube videos, podcasts, books, digital products, and courses are all excellent ways to help spread your knowledge. This article will serve as a guide on how to use these different forms of media to help you attract new customers and expand your brand’s reach.
Video Media: YouTubes Power in Attracting Customers
YouTube has a vast array of videos on almost any subject in the world. You could find anything from how-to videos on plumbing to cat videos. As a campground owner, you have valuable information that you could be sharing with the rest of the world. For example, you could be doing videos on how to care for your RV in cold weather conditions or maybe demonstrate how to identify certain landmarks at your campground. Whatever the case may be, videos are a great way to showcase your knowledge.
On YouTube, you are not necessarily selling your product or service; instead, you provide valuable information in exchange for brand recognition and increased exposure. This exposure could lead to new bookings at your campground, sponsors reaching out for promotional spots, or several other possible revenue streams. Focus on creating good, enjoyable content, and your brand will reap the benefits.
Podcasts: Voice Your Opinion
Maybe videos are the way to go for you, or maybe you’re camera shy. Either way, you should never let go of the opportunity to share your expertise. For instance, you always have the possibility of doing a podcast. As a campground owner, it is probably safe to assume you are enthusiastic about your campground and the outdoors. Why not share your love and knowledge, all the while attracting new customers.
Podcasts are becoming a trendy way to share knowledge. All you need is a microphone and your voice. Good business management means working towards making your business unique. Sharing your voice, knowledge, and expertise can be the perfect way to achieve this. A podcast can be as short as 10 minutes or span hours, and it is also an amazing way to build a name for your brand.
Books/E-Books
Writing a book does not have to be an intimidating goal; it is perfectly achievable and a great way of attracting customers. As a campground owner, the amount of knowledge you can offer to your customers is important. Showing that you are a knowledgeable and responsible business owner with lots of experience improves the trustworthiness of your enterprise. So if you have time and a knack for writing, explore the book/E-book space.
Personally, we love to share our E-books. In fact, our E-books help us demonstrate our RV Park and Campground Directory service. By giving out these E-books for free our clients are more inclined to check out everything we have to offer.
Topics you can cover:
- How to RV Properly
- Keeping Your RV in Running Order
- Supplies You Should Always Have
- Cool Gadgets You Can Add to Your Camping Kit
- Where to Camp in the ___
You can start by writing a short book, and you can play around with the format; whether you want to share your content digitally (e-book) or want a formal printed book is completely up to you. Think about what would fit your business best and help in attracting customers. Moreover, take every opportunity you have to share this book with your clientele; you can hand over a copy to your potential customers or have complimentary copies for your guests when they check in.
Digital Product
You can create a digital product that shares your expertise. What digital products offer is a solution, so think about what frustrates your customers and what type of issues they face. Whether you decide to create an e-book, a PDF document, or even an online course, you must offer knowledge valuable to your customers. As a quick exercise, think about 2-3 of the most common complaints your customers have. I bet you can whip up the solution in a quick 2-3 page PDF file that you can share with your customers.
Digital products are easy to create. There are several services out there that specialize in creating these products for you. All you have to do is come up with the content and allow a professional team to take it from there. They will help with the formatting, design work, and implementing it on your website or getting it printed for in-person use. If you’re interested in creating a digital product, reach out to us, and we will gladly point you in the right direction. So jump on this opportunity today and start creating your product.
Attracting Customers With Courses
When done correctly, online courses can be the most efficient way to share your experience and attract new customers. It is certainly time-consuming, but it can even become a source of revenue for years to come if done right. Create it once and market it correctly, and it will sell itself.
You have complete creative freedom when it comes to creating your own online course. You can decide to cover a vast selection of topics and demonstrate your knowledge intricately, or you can decide to focus on a general topic. For instance, let’s take Steve, a campground owner who created a quick course on taking correct care of your RV during the winter. His course consisted of five hours of video time and an additional ten pages of writing. He bundled this course for $50 and averaged ten sales a month. This provides Steve an additional $6000 of revenue a year.
Attracting Customers For Life
When it comes to attracting customers, never be afraid to share your expertise. No one is going to steal your business. Instead, you will gain business by attracting customers through new forms of media. Use each of these examples to your advantage, or use one. It’s completely up to you. Share your knowledge and reap the benefits.
If you can couple this with storytelling, your brand will grow and gain a new level of recognition. So, if you’re interested in furthering your knowledge on this subject or have a few questions about creating courses, feel free to comment at the bottom of this article, and we will do our best to answer any questions you might have. We look forward to hearing about all the great courses you will be coming up with to share your expertise and attract new customers.
