Blog - rvResortScout Marketing

The Growth Blog

Welcome to the SPI News feed, a chronological archive of important announcements, interest news, special promotions, and more.

How to Perform Your Own Content Audit

How to Perform Your Own Content Audit

This article will serve as a guide on how to perform your own content audit. After reading you should understand the benefits of a content audit and how to perform one. For busy business owners, we offer a website audit service that you can then use to address the weak spots of your website.

Read More »
10 Social Media Questions to Ask Your Customers

10 Social Media Questions to Ask Your Customers

This article will give you an idea of the types of questions you should be asking to increase engagement with your social media audience. Often, small business owners only shine alight on their products and services. Instead, they should be introducing the team, asking engaging questions, and trying to spark conversation with their audience.

Read More »
How a Website Backup Saved the Day

How a Website Backup Saved the Day

This article will strive to show the importance of a website backup plan. Not having a backup plan in place can prove fatal to the success of your website. Nothing is more damaging to a business than losing all the data you have worked so hard to collect. We will cover the story of Stacy. A customer of ours who thanks to her rvCares plan was able to restore her website after a major mistake.

Read More »
Finding your target audience; man circling a group of icons depicting a target audience.

How to Find the Right Target Audience for Your Business

Finding your target audience is crucial for the success of your business. Failing to do so can lead you to market to the wrong segments and wonder why you are not generating any traffic. Learn how to find your target audience. Think like them and understand what they are looking for. This article will serve as a guide in helping you identify your audience.

Read More »
What is ROAS: How to Calculate ROAS

What is ROAS and How to Calculate ROAS

If you’re a business owner looking to calculate ROAS then this article will help you do just that. It will also show you how you can go about creating a digital product and then using ROAS to gauge the effectiveness of the campaign.

Read More »
Importance of a technical SEO audit.

Importance of a Technical SEO Audit: Website Audit Checklist

Running a technical SEO audit can seem a bit scary, especially if you do not know all the benefits associated with it. Luckily, an SEO audit is only here to help you, unlike some other audits we know of. In this article, we will cover the basics of a website audit and go through a website audit checklist that will allow you to perform a rudimentary self-audit. We will cover topics such as better visibility, improved performance, weak spot identification, and more. As always rvResortScout strives to be your RV marketing solution and our website audit is just one of the many tools we use to better serve our customers.

Read More »
Launching a website requires a checklist. Boxes with an orange check.

Pre-Launch Checklist for Launching a Website

This article will serve as a basic checklist that all website owners should adhere to before launching their website. Regardless, of the size of the change (a complete redesign or a simple image change), everything should be tested. Address issues such as content, images, and responsiveness of your website before you are ready to publish the changes. Keep in mind this list just scratches the surface of items that should be checked but it is the perfect place to start.

Read More »