Generating traffic to your campground is something every campground owner can benefit from. Filling up empty lots, having consistent bookings throughout the year, and having a flock of customers that want to come back year after year are an RV campground owner’s dream. When crafting this dream, we often overlook some things that we can do to generate this type of traffic. I have compiled a list of common mistakes RV park owners make when trying to generate traffic. So be sure that you are not falling into one of these destructive pitfalls. And if you are, now is the time to make the fix.
Common Mistakes RV Park Owners Make
Before we dive into the top five common mistakes, RV Park Owners make. Remember that these scratch the surface of things that could be improved. Having a comprehensive plan in place allows you to conquer all of these mistakes, and more you may not even know you are making.
Mistake Number One
The number one common mistake RV park owners make is not having a website. You have no idea how many campgrounds I have come across that still have not made the transition to the internet. It is as if they are stuck in their ways and refuse to insert themselves into the 21st century. Now chances are this isn’t you since you managed to land on this page. But if it is, I cannot stress to you the importance of having a website. And not just a website that was built in the early 2000s or sooner. A website built 5 or more years ago does not cut it today. The internet is always evolving, and new standards are being made every day. Therefore, your website needs to be a modern conversion machine made to excite today’s savvy consumers.
At rvResortScout Marketing, we believe that a well-built website not only offers a place where customers can get to know you and find out what you guys offer, but it can be a straight line of communication to them. So make the change today and revitalize your campground’s website.
Mistake Number Two
I often come across an RV website, and I notice no call to action (CTA). Not telling your customers what to do or where to go leaves them guessing. They need to be told what to click on next. An effective website has a perfectly straight path guiding its users. And helping them discover more things about you as they inch closer to making a booking. So focusing on a CTA is a surefire way to make your website significantly more effective.
Mistake Number Three
Not running SEO services on your website. You must rank atop Google’s search when people are looking for your campground. This is not always the easiest thing to do but with careful attention and tech-savvy nohow; you can land yourself a top spot. So, remember proper SEO tactics can take months before you see major results.
SEO Helps with
- Driving Traffic to Your Campground
- Ranking High In Google Search Results
- Becoming Visible
- And more
Mistake Number Four
One of the most hurtful of the common mistakes RV park owners make not running precise ads to people you are trying to attract to your campground. I often find that even if campground owners are running ad campaigns, they are not running them correctly. They have not segmented their list or made some other mistake that can be costing them thousands of dollars a year. Targeting specific customers not only greatly increases your conversion rate but ensures that you are attracting the right people. There is no sense in advertising to everyone when Google gives you the power to target specific people. Imagine how powerful it would be to run ads only to RV owners looking for places to stay in your town.
Mistake Number Five
Not adding your RV campground to an RV directory is one of the biggest and most common mistakes RV park owners make. RV directories have already spent the time and money ensuring that your listing ranks atop of Google search results. They offer a place for your customers to come and check you out. And they ensure that your customers have a way to get in direct contact with you so that they can make a booking. This is what we specialize in at rvResortScout. We take your campground, insert it into our directory and make sure that you guys rank at the top of Google Search Engine. This ensures that you guys maximize your traffic and accomplish all of those dreams we talked about earlier. It’s like having a website without all the energy you need to use to maintain a website.
Let’s Tackle These Mistakes RV Park Owners Make
In as little as 15 minutes, these mistakes can be a thing of the past. All you have to do is hop on over to rvResortScout Marketing. Please book an appointment with one of our marketing specialists. They will get you on the plan that works best for you. We look forward to talking to you and getting you on track to accomplish every one of your business goals.
