Content Marketing - Optimize Your Content - rvResortScout Marketing

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Content Marketing

There's nothing more engaging than valuable content for your customers.​

Cartoon of a man holding up a block of content ready to place it on a board that depicts a webpage.
Engage on a Deeper Level

Create content that captures your readers attention

Content writing is often overlooked or completely disregarded. So many people put all their focus and attention into making a visually stunning website that they simply forget the importance of content. Conntent that drives conversions, engages with your visitors, and seemlessly flows with the overall tone of the website. With over 20 years of content writing experience the team at rvResortScout will get you moving in the right direction.
Content Writing
Effective content marketing starts with having a clear message and tone that fits that of the website. After analyzing your website we come up with the best course of action to drastically improve your existing content.
Content Writing
Content writing can be a tedious process but with the guidance of rvResortScout, we simplify the process as much as possible. You will have a team of professionals content writers with you every step of the way helping you craft your message.
Group Testing
Once your content has been written we then use group testing to determine its effectiveness. This process entails sending your content up to over 50 people and allowing them to give feedback on how your message is coming across.

We are providing better engagementresultsSolutions for you

We understand the importance of content writing on a website. It is what drives customers engagement and frankly, it is what has gotten you to scroll this far down the page. By keeping your customers engaged you are able to guide them down a path that allows them to see the value in your campground.

Book Your 1 on 1 Session Today With Our Specialist

Let’s get you and your RV Campground on track for massive success. By booking your appointment you are taking the first step in your journey to attracting more customers to your campground. It’s only a quick 10-15 minute appointment that will place you ahead of the competition and is virtually guaranteed to increase your bottom line. Take action today.

Frequently Asked Question

A collection of our most frequently asked questions on Content Marketing.

General

Content marketing is important because this is what your customers will see once they enter your page. Once a beautiful website design has captured their attention they are going to want to know more about your business. The only way to do this successfully is with content that fits your messages and conveys exactly what you want to your customers. It should guide them right into first discovering more about your campground and eventually into making a booking.
While this depends on a case to case basis depending on how much existing content you have and the quality of the content we typically start by doing a full assessment. This will give us a better understanding of where you currently are and where you can improve. Once this happens we give you suggestions on where you can improve and just how you should go about this whole process. While you will be in charge of making the final content that goes live on your website we can help by guiding you in the right direction. We can show you examples of good content vs content that is a waste of time to read. Once your content has been finalized we then run a final review that tells us if your content is hitting the mark. If so your new content is ready to go live.
Unfortunately we cannot write the content for you guys. There are a couple of reasons behind this. First off no one knows your campground as well as you. You will be able to describe your campground a million times better than someone who has never been there and might have only seen a couple of pictures. So while putting in a bit of time to write the content might sound like a lot of work in reality the payoffs are enormous. You gain a better understanding of your campground and convey a powerful message at the same time. The second reason has to do with the legalities behind this whole process. In order to not bore you, we will leave it at that.
This depends on how much content you have, the level of content, and if we will have to start from scratch. All of these factors play a major role in determining the final price. In order to get a better understanding of how much it would cost to get a content marketing package together for your website book a “Discovery Call” with our marketing experts today.

Technical

Luckily as with most services we offer at rvResortScout you do not need to be a tech whiz. Once you give us permission to change the content we can go ahead and access the backend of your website and make these changes. We aim to make the whole process as easy as possible from start to finish.
While it is not necessary to have a specific type of software. You will need to be able to type your content on a computer. Having an application such as “Microsoft Word” or “Pages” is a good starting point. If you are looking for an excellent grammar and spelling checker we always advise that our clients use “Grammarly”.
Yes. You may choose the option of allowing us to post the content directly on your blog. We can do it manually or we can can automate the process using our in house marketing platform which also push a publication notice to your social networks.

No, content is written per request and not reused. The content provided will be an original work and once you accept and pay for it, it only belongs to you.

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