Social media has become one of the most powerful tools any business can use over the last few years. Brands have doubled, tripled, and even 10X'ed their size simply because of a massive social media following. But what differentiates brands that excel on social media and brands that have low engagement numbers? It is the questions they ask and the content that they post. In this article, we will cover ten social media questions you need to be asking your audience. Not only will they be engaging questions, but they will help you determine who your real audience is. You will have the opportunity to listen to feedback and grow based on the responses you receive.
Social Media Mistakes Small Business Owners Make
Before we dive into the engaging questions, let us look at some of the most common mistakes business owners are making on social media.
- Only promoting their product/service: Instead of asking genuine questions and connecting with their followers, they only promote themselves. Business owners should focus on creating conversation through engaging social media questions, posts about the team behind the business, customer testimonials, or even updates your followers might find engaging.
- Post irregularly: Stick to a schedule. We know it can be a hard time to follow a posting schedule. But you have options. Create an account with a platform that manages your social media accounts and posts on your behalf. Alternatively, you can delegate your social media work to someone who can keep track of when you need to post.
- No plan: In various aspects of life, as with Social Media, it can be detrimental not to have a plan. Make a plan and stick to it.
- No target audience: You post because you feel like posting and have no target audience in mind. Consider when your target audience is awake, what your audience enjoys seeing, and how they prefer contact.
- Failing to ask engaging social media questions: This is the premise of this whole article. You need to ask questions that engage your audience on a deep level and also drive the conversation.
Social Media Questions You Can Ask Your Audience
Remember, not all of these questions will be related to your business or the products and services you offer. Instead, they are intended to stimulate conversation and boost engagement. The more people interact with your brand and become invested emotionally, the more they will begin to trust you.
- What is something you wish you were better at?
- If you could travel to the future or the past, what would you pick and why?
- What's your secret talent?
- Are you a minimalist or a collector of shiny objects?
- What's your idea of a perfect day?
- What are you looking forward to the most this week/month/year?
- What three things can you not live without? Also, what are three things you are working to remove from your life?
- What's your opinion on (article/discussion related to your customer's interests)
- If you could choose only one season to live in, which would it be and why?
- What advice would you give your younger self?
Notice how these questions do not even mention your product or service. Instead, they are engaging questions meant to get your audience communicating. Ideally, these engaging questions will start a discussion in the comment section of your post.
Don't be afraid to add some personal flair to these questions. Add your personality into them and word them how you believe your audience is most likely to respond.
Additional Tips for Engaging Social Media Questions
Don't ask questions for the sole purpose of likes and shares. Ask questions that your audience genuinely might find, and you like to share. If you are a social media user yourself, think about the types of posts you interact with and why? Then use similar strategies to get your customers to engage with your brand.
Reply to the comments and questions you are getting. Don't leave any comment or question unanswered. Even a simple like or thumbs up on a comment can make a customer's day. It is, in a way, a validation that one of their favorite companies is paying attention to them. It could even give them a reason to continue engaging with you down the line.
What Your Next Steps Should Be
So you're probably wondering what should I do next. The first step should be to identify if you already have a social media plan in place. If not, then you need to create one and be sure you can stick to it. Make sure your plan gives you ample time to create a month's worth of posts in advance. There's nothing worse than scrambling at the last minute to try and put a post together for your audience. Not only will it come out sloppy, but chances are it will also come across as unprofessional.
Once you have your Social Media plan in place with engaging questions, you need to deploy your plan. Monitor how well it is doing and make slight tweaks along the way. Always listen to your audience and give them the type of content they want. Ultimately, it is up to you to listen, engage with, and find topics your audience is interested in. Social Media and Coffee has put together an even more extensive list. If you want to look at 100 questions you can ask on social media; you can check that out now.