General

Information relating to general marketing concepts such as sales conversions, increasing reach, and directory services to increase visibility.

Website Credibility Check: What's Your Websites Trust Factor

Website Credibility Check: What’s Your Website’s Trust Factor

This article will be a comprehensive review of how you can determine the credibility of your own website. We will run through seven of the biggest factors that determine how credible Google deems your website. Use this article as a website credibility check and to give insight into areas of your own website that can be improved upon.

Website Credibility Check: What’s Your Website’s Trust Factor Read More »

Finding your target audience; man circling a group of icons depicting a target audience.

How to Find the Right Target Audience for Your Business

Finding your target audience is crucial for the success of your business. Failing to do so can lead you to market to the wrong segments and wonder why you are not generating any traffic. Learn how to find your target audience. Think like them and understand what they are looking for. This article will serve as a guide in helping you identify your audience.

How to Find the Right Target Audience for Your Business Read More »

Customer Lifetime Value banner on a world map background.

How to Increase Your Customer Lifetime Value

This article is a comprehensive overview of customer lifetime value and how you can increase it. Increasing your customer’s lifetime value gives you the opportunity to maximize your profits from every single customer. We go over techniques on how to upsell, email marketing, providing valuable offers, and more. Understanding CLV can help you market smarter, maintain relationships with customers, and gain a better understanding of your business as a whole.

How to Increase Your Customer Lifetime Value Read More »

Website content with a lightbulb on a dark background.

How to Create Website Content for your Business

Creating website content is a challenge for many business owners. Knowing what to say and how to attract an audience to your content is a difficult task. This article tries to simplify this task and give you clear-cut tips to get your content going. Action items such as having a clear goal, understanding your audience, and getting your ideas on paper are all covered in this article.

How to Create Website Content for your Business Read More »