Thinking about getting a chatbot for your campground’s website? Chatbots or bots for websites can be a beneficial tool to help increase customer engagement. An online chatbot AI gives you the ability to sit back and allow a highly advanced software program to deal with your customer’s most common issues. The beauty is you will have the opportunity to jump in anytime should your chatbot need help or you feel like taking over the conversation. It is a must-have tool for any business owner and will help you dramatically increase customer retention.
What are Chatbots?
Over the last few years, chatbots have been adopted by nearly every major company. In fact, chances are you have interacted with several chatbots yourself. Bots for websites like yours have become increasingly popular. They will only continue to grow in popularity as time passes and machine learning takes exponential steps forward. But what are chatbots? The simplest definition is a software program that mimics human speech to simulate a conversation with a human.
You can use these chatbots as customer service representatives capable of answering simple questions to more complex questions requiring intensive logic programming. Chatbots are becoming easier to make every day with the advancement of programming and easier to use user interfaces. It can be as simple as drag and drop to create your simplistic chatbots. As online chatbot AI increases, there is really no excuse as a business owner not to use this on your campground’s website.
How do Bots for Websites Work?
The way nearly all chatbots work is through natural language processing. Basically, the chatbot will try its best to understand what the user is asking and give out a response that best fits the question presented to it. Think about Siri or any other virtual AI out there; it’s basically the same process. Of course, you can make a simplistic chatbot that only allows users to click certain questions and get a pre-written response. In fact, we often suggest this route to our clients as it is the most cost-effective and easiest route to take.
Over time as chatbots and the AI that drives them to become more advanced, we will start suggesting that our clients take a different route. One that encompasses the full ability of machine learning and fully demonstrates the power of these chatbots. But until the AI can truly mimic human speech, using a simplified chatbot is our best suggestion. Now that we understand the basics of chatbots and how they work, let’s dive into some of the biggest benefits they can offer your business.
Bots for Websites: Managing Hundreds of Users
One of the biggest benefits of your own personal chatbot is the ability to deal with hundreds of users at once. Any user that lands on your website can get the help they need in the form of your chatbot. While it might not be as great as human interaction, it can certainly get the job done and help your customers. Think about the countless hours your staff can save by not managing your online chat platform or the countless phone calls that do not come in because the chatbot answered their question. Only when the question becomes too complex will you or your staff need to step in to answer the question.
24/7 – 365
Unlike humans, chatbots don’t need to sleep. They will be up and working every single hour of the whole year. Just imagine the money you save by not paying an employee to do the same task. This means when you have a potential customer checking out your campground at 3 am you don’t actually need to be up and worried about answering any questions that may come your way. Instead, you can let the chatbot deal with any questions that you may get. Your chatbot will not get tired, will not give responses that have not been programmed into it, and will give you consistency every step of the way. Humans can differ in their responses, while a chatbot will give the same consistent response every day unless you manually change the programming.
Gather Valuable Data
Bots for websites excel at gathering valuable data. Data that can help you take your company to the next level by listening to recommendations given to you by your customers. Not only will you see what questions your customers are asking, but a chatbot can also collect responses from your customers. By asking your customers where you can improve, you are making them feel important and at the same time gathering valuable information. You can use this information to build your business and ensure your customers are as satisfied as possible. The beauty here is that asking for feedback using your chatbot is extremely non-intrusive. If they don’t want to, they can close the chatbot. Some of the information you should be looking to gather includes:
- Name
- Time of stay
- Reason for contacting you
- Improvements you can make
- Type of RV they have
Fully Customizable Bots for Websites
When you build a chatbot or, better yet, work with a professional to help you build one, the possibilities are near endless. Depending on your budget for your personal chatbot, you can create something as simplistic as a chatbot that introduces your website to something as complex as a “Siri” or “Cortana.” Working with a professional allows you to have this flexibility while also ensuring the job is done correctly. If you can imagine it, there’s a good chance your chatbot can do it. Just know that the more complex a task you want your chatbot to do, the more you will have to be willing to pay. Some of these tasks include:
- Pulling information from your website
- Integrated Apps to give precise answers
- Accessing weather data
- Sending users to another platform
Transition to Live Chat
On the unusual occasion that your chatbot runs into a snag, it can ask for your assistance or tell your customers you will reach out to them as soon as possible. Chances are you have been on someone’s website and have used a chatbot to try and get some help. Eventually, that chatbot might have used up all of its options, and you still don’t have your answer. When this happens, you generally get a customer service agent that hops on the chat. From there, they help you get to the bottom of the issue. Your chatbot will be able to do the same. The beauty is you won’t have to waste time trying to get an understanding of the issue. Your bot would have already captured the majority of the information you may need.
Online Chatbot AI Customer Engagement
Customer engagement is a metric every business owner should care profoundly about. How attached are your customers to your brand? This is created through several factors but ensuring great customer service is one of the most important. Any bots for a website will help increase your audience’s engagement. Answering your customer’s questions promptly is important for any business owner. You will also be able to track the most common questions and concerns your customers have with your campground. Using this feedback, you can improve upon your existing business model.
Bots for Websites That Mimic Human Speech
You want your chatbot to be as realistic as possible. Ideally, you want your chatbot to be an extension of yourself and your staff. Answering questions as elegantly as you would while also doing it on time. As these online chatbots, AI programs continue to accelerate; this is becoming more and more possible. Sometimes you might not even know you are talking to a chatbot. Just check out Cleverbot but be careful it can trick you into thinking it’s a human. Cleverbot takes chatbots to an extreme, but a simplistic bot like the one you find on rvResortScout can serve your business well. When creating your own, remember you want it to feel as authentic as possible.
Need Help Starting?
If you’re not familiar with chatbots, then let us help point you in the right direction. We have a team of individuals that can help get you started and create the perfect chatbot for you. You will have the ability to manage your chatbot, make changes, and gather valuable data. If you choose to add your campground to our directory, our premium package comes with chatbot installation and two hours of custom work. It’s an amazing two-in-one deal that can help propel your campground to its maximum potential. Schedule a call today to have a one-on-one with our marketing experts or get more information on chatbots before scheduling an appointment. Take action today.
