Split-a-b testing can work wonders for your business. It gives you an idea of what your visitors/customers like to see and how you can better serve their needs. This article will cover why split-a-b testing is essential, what split-a-b testing is, and the tools you can use to get the job done.
A B Testing is the only true way to know what your audience is going to respond to.
What is A-B Split Testing?
Simply put, split-a-b testing is when you take two variations of the same page, content, or email sequence and see which one performs better. For example, which landing page performs better: the one with an immediate call to action or the one with information throughout the page with a smaller call to action at the bottom? The only way to know the answer is with a-b testing and a good sample size.
Testing your conversion rate is the most popular way to use a-b split testing. Here are a few different ways you might consider using a b testing:
- Testing which email header/content works the best
- Landing Pages
- Sales Pages
- Phone calls
- Pop-Ups
All these have significant implications for your business; therefore, you need to do thorough testing in each one of these categories to fine-tune and maximize your business’s potential.
Split Testing Benefits
The main benefit you receive from split testing is a better understanding of your target audience. Once you understand your audience, you can increase your marketing strategy and, ultimately, your conversion rate. Increasing your conversion rate means you will increase your sales; as a business owner, that is how we survive. Based on your industry, even a slight uptick in your conversion rate can equate to thousands or hundreds of thousands of dollars.
Besides the obvious monetary benefits a-b split testing brings, you can expect a significant increase in engagement levels. Once you have successfully tested which piece of content works best, your customers will be happy to engage with and stay on your website for extended periods of time.
When Should You Use Split Testing?
The answer boils down to when YOU need to improve your business. Because, in reality, you can use split a-b testing anytime you want. If you’re looking to grow, switch things up, or need a fresh start, you should consider testing a few variations of your content. Never switch your content because you have grown tired of it. Instead, make changes when the old strategies do not work anymore. Or you feel like a new strategy that has been developed can work better than what you currently use.
What Can You Test
We briefly covered this in a previous section, but you can test a wide area of your business’s daily functions, from landing pages to emails and even how you talk to customers on the phone. You can try nearly every aspect of your business until you find what works. You might even consider a-b-split testing some of these items once you have worked out the more significant things above:
- Images
- Buttons
- Forms
- Style of writing
Which Tools Do You Have At Your Disposal
So how is this whole process completed? This is when software tools come into play. Tools such as SplitHero and Google Optimize are some of the most well-known tools for this purpose. They allow you to efficiently a-b split-test your content and see what works best.
Lastly, you have rvResortScout. While we specialize in RV campgrounds, our marketing and content team is well-versed in a b split testing for all types of websites. With over 25 years of website experience, we can help you determine what content works best. Go ahead and schedule a call today, so we can find a plan that best works for you. We virtually guarantee a noticeable uptick in your conversion rate and your revenue within your business.
