This article will serve as a quick case study on the power of an RV directory. You will get to see first-hand just how rvResortScout was able to help solve a client’s problem and exponentially increase their business. As you know by now, we specialize in marketing for RV campgrounds. Our customer “Steve” has been looking for a new marketing solution for his campground. He believed he was at the end of his rope, and his campground would only be around for a few more months unless something drastically changed. Simply put, Steve was not driving enough traffic to his campground, and he really didn’t know how to increase the traffic.
Solving this problem became Steve’s number one priority. That’s when he stumbled upon rvResortScout and its powerful RV directory service. Steve initially reached out Via the contact form on our website. He was sincere and forthright with the issues he was facing. As mentioned, his most significant problem was the lack of traffic to his campground. He was also struggling with website design and a slew of negative reviews. Reviews that stretched back several years and were plaguing him.
RV Directory: The Start of Something Great
With this information in hand, we began constructing a plan to get Steve and his campground back on the map. We gave Steve the rundown of all of our services, and we provided him with a few free resources. We even signed him up (with his consent) on a few of our email sequences. A free 10-step marketing plan email sequence and also dealing with bad reviews email sequence. Both of which proved invaluable as these two pieces of information helped Steve find the motivation to move in the right direction. With this newfound knowledge in hand, Steve decided to book a consultation with our marketing team.
Getting to Truly Know Steve
Reading about the struggles Steve was having and talking to Steve personally are two completely different things. In talking to Steve, our marketing team remembers the detail in which he described his campground and the things that have gone wrong over the years.
We take pride in never pitching anything to our clients that we don’t feel would benefit them greatly. And after listening to what Steve had to say, we explained our RV Directory Service and our Web Design Service. At first, he was hesitant, and rightly so. He had never heard of rvResortScout, and now we are asking him to join our directory and completely redesign his website.
So, this is what our marketing team did. We told Steve instead of forcing you and hard selling our Directory Service, we will let you decide for yourself. So, we emailed Steve a quick explainer video and a guide on how to claim his free campground listing. This allowed him to start to see some of the basic features rvResortScout has to offer. We also told him to let’s put the website on hold for now. If we earn your business with our Directory, we can move forward on your own personal website.
Within 30-minutes, Steve had booked an appointment with our marketing team and was ready to rock and roll. After seeing the value of an RV directory and also claiming his free listing, he believed in the power of having his very own listing—a virtually guaranteed way to increase traffic to your campground. And best of all, it offers a central spot for you to interact online with your customers.
Taking Action: Getting on the RV Directory
Getting started is a simple process that can be done in as little as 20 minutes if you have all the information ready to go. Unfortunately for Steve, that was not the case. While he knew most of the questions we asked him about his campground, he did not have an array of pictures or videos to display his campground on our RV Directory correctly.
So with a little help from our marketing team, we went ahead and gave him some tips on how to capture the perfect video. That same day Steve had it done. We could tell he was eager to get his campground back on track, and we were just as excited to help him get there. We love it when our clients get as excited as we are. Knowing the power rvResortScout has to transform your business is amazing, like one of the creators behind it. Check out why we think rvResortScout is the best RV Resort Directory on the Market today.
Next Steps
With the video in hand, all Steve had to do was fill out some necessary information on his campground, add a description of his campground, and bam, his listing was ready for review. Once we get all that information in our hands, we double-check it and optimize it for Google’s Search Engine. We never post anything without getting your approval first, but if we have to change some sentence structure and add some keywords, we will for your listing to rank as high as possible in Google.
Once this takes place, it is a waiting game. Using our most advanced tools, we ask Google to come by and check out your listing and to consider it for one of the top spots on Google. If Google finds your listing is informative and provides value, you get ranked. And just as simple as that, you get traffic to your website. Now, of course, our work does not end here, but as far as Steve is concerned, the hard part is out of the way. It is up to our talented marketing staff to keep his listing ranked high in Google and across the web.
The Results
So, after about one month of being on our RV directory, traffic to Steve’s campground really started picking up. We noticed his campground was getting noticed a lot more on our website. This leads to a direct increase in the number of bookings Steve receives. Our staff continually monitors everyone’s listings and ensures that they are optimized and ranking as high as possible. So, all Steve had to do was sit back and relax and watch as his campground transformed from an empty RV park to a bustling and energetic RV Campground with hundreds of visitors there at any given moment.
The beauty is in the simplicity of our work. In contrast, some services may promise to give you the world few, if any, truly met those lofty expectations. Instead, we are honest with our clients and tell them exactly what they can expect from their service. We have a full list of features we proudly stand by. We know these features help our clients drive their conversion rates up and get noticed by clients worldwide looking to book RV campgrounds. If you’re interested in checking out all of our features, you can do so on our features page. You can also download a few awesome PDFs we have listed.
Why We Love What We Do
Enjoyment for our work is at the core of everything we do. The feeling of turning a struggling business into a thriving one is a feeling like no other. Working with people from all walks of life is extremely rewarding. We hope to have the chance to work with you so we can help you achieve your goals. Regardless of your campground is on the brink of shutting down or you’re just looking for another creative marketing solution, we are here to help.
The team at rvResortScout prides itself on never offering anything we don’t absolutely believe our clients will benefit from. We hope we can help you similarly to how we helped Steve save his business and get you on an RV directory today. We know the love you guys have for your campgrounds and promise to show just as much care as we help take you to the next level of your marketing journey.
If this story has inspired, you take a moment to check out all of our services and book a meeting with our marketing team if you feel like this is something you could benefit from. Steer your campground to the promised land and take control of your own destiny. Partnering with rvResortScouts will grant you the ability to reach a much wider audience. We encourage you to look at our quick write-up on “Why Your Park Might Be Struggling” it can give great insight into some commonly overlooked aspects. As always we wish you the best in your marketing goals; we hope to speak with you soon.
