As an RV Campground owner, you may be wondering how to harvest the power of email marketing. RV Resort email marketing is a surefire way to keep your audience engaged, increase your sales rate, and also offer an amazing customer experience.
Like most business owners, you may be wondering how you can start an RV Resort email marketing campaign. If you fall into that boat, let me tell you it is not only easy to do, but it is 100% worth your time. I'm going to break down four simple things you need to have to launch a successful campaign. And guess what? At the very least, you already have one of them (your brain). The other three include an email marketing platform, an audience, and a computer.
Why is RV Resort Email Marketing Important?
RV Resort email marketing is important simply because it can help you as a business owner drive more traffic to your campground, make your customers happier, and increase your conversion percentage. It is a business owner's dream. Look at this quote provided by HubSpot: “59% of marketers say email is their biggest source of ROI and marketers who used segmented campaigns note as much as a 760% increase in revenue.” This is some powerful news. Just tapping into a fraction of RV resort email marketing can do wonders for your business.
Two other benefits include having a way to promote your campground and the cost-effectiveness of email marketing. Email gives you access to thousands, if not millions, of potential clients. You have the power to send them any message at once. And you can convey your brand as you envision it. This also means at any given time; you can send out massive deals, give updates on your campground, or even create a monthly newsletter for your customers.
RV Resort email marketing is also extremely cost-effective. Besides a small monthly fee from your email client, everything else is essentially free. You can create your own content, send your own emails on an automated schedule, and get in contact with your whole email list in seconds, all for free once you have your email client. Now let’s take a look at the four things you need to make your campaign a success.
An Email Marketing Platform
Choosing the right RV Resort email marketing platform can seem like a challenge to many business owners. There are so many options to choose from, and they all offer slightly different tools and tricks on how they get the job done. In reality, you need to pick one, master it, and begin to start your email campaigns. The ones we suggest include:
- Fluent CRM (we use this one) – Our personal favorite
- Mailchimp – What many first-time email marketing users use
- MailerLite – A popular alternative to Mailchimp
- ConvertKit – A slightly more advanced tool (in our opinion) than Mailchimp
- ActiveCampaign – A well-rounded email marketing platform
Take a moment to visit each of their homepages and go with the one that appeals to you the most.
The majority of these platforms will allow you to start for free and grow a small email list while learning their platform.
The majority of these platforms will allow you to start for free and grow a small email list while learning their platform. Once you begin to grow, you can then upgrade to a paid plan. But don’t worry. By this time, your email list should be helping you generate at least enough revenue to help cover the small monthly fee. So, jump in today and get started. It's super simple and can make a huge difference in your business's bottom line.
An Audience
Building your audience is the hardest step in any email campaign. Learning how to get people to subscribe to your email list can be a challenge. This section will be my goal to explain how you can capture emails and begin to expand your email list.
A simple way to start creating your audience is to pull in all existing customer data from the last two years. Most email marketing platforms will allow you to import data from previous years. This can be a great way to start your email audience if you have been collecting emails from your customer's previous purchases at your campground.
Another effortless way to capture customers' emails is through a popup on your website. Most platforms will help you create a popup that helps you capture these emails. This popup should be featured on your homepage and popup roughly 10-15 seconds after someone has landed on your website.
Growing your audience will take time and patience. Don’t worry if, at first, it's difficult growing your email audience. In time the work you put in will create a snowball effect, and you’ll start gaining emails left and right, allowing you to send out valuable information to your whole RV resort email marketing list.
Your Computer
As a business owner, chances are you already have a computer. The great news is this is all you need to create a successful RV resort email marketing campaign. Creating an email is just as easy as writing an email you would send to a friend or family member. It's as simple as input your idea and hit send.
A weekly update on campground activities, special promotions, campground news, and more are all good ideas to begin crafting your RV resort email marketing campaign.
As you begin to master your email platform, you will learn how to create automated campaigns and email sequences. Here is where the true power of an email campaign kicks in. You’ll have the ability to craft emails before you even need to send them. We suggest having a two-month bucket of emails. These emails should be ready to send out every week. That’s just eight emails (once a week) that will help you keep in contact with your customer base and potentially drive more traffic to your campground. A weekly update on campground activities, special promotions, campground news, and more are all good ideas to begin crafting your RV resort email marketing campaign. If you’re ever stuck on this step, reach out to us, and we can get you pointed in the right direction.
Power Combo Your Brain and Your Computer
Your brain is going to be the powerhouse of this whole operation. It will be the engine that drives you to your success. The ideas that pop into your brain will be what you get to talk about in your email campaign. We always suggest just writing them down as quickly as you can at first (not worrying about what is good or bad, just writing) and then picking the topics you want to include in your emails.
Email can also be a conversation starter.
Be creative in your email campaigns—experiment with what works. RV Resort Email marketing has a wide range of topics you can cover, from the typical deals and promotions to how to keep your RV in shape over the winter or long trips. Never feel boxed into a corner with your writing. Email can also be a conversation starter. Encourage your audience to reach back out to you so you can create some dialogue. That will open up-selling opportunities and opportunities for improvement. Be you and allow your brain to create a vibrant and fun email marketing campaign. These are some of the most written about email marketing topics:
- What your business does
- Deals/promotions
- New features
- Major Announcements
- Newsletter on events in the industry
Take Away
If you take away nothing more, take away this: Email Campaigns can be a major source of revenue for your business. The right platform keeps you in contact with thousands of customers at once.
Put some time and effort into creating an RV resort email marketing system. This was essentially a brief overview/email marketing for beginners and why you should implement it into your business.
Take Action: Start Your RV Resort Email Marketing Now
We implore that you take action today and sign up for one of the aforementioned email marketing platforms. This will send you on the right track and open your business up to a wave of new, untapped revenue.
If you’re running short on time, let us point you in the right direction. We can contact companies we work with that help us improve our email marketing strategies. You can schedule a call or even comment on this blog post if you want to get our attention. We will do our best to reach out to you and help you have a successful RV resort email marketing campaign.
