Your target audience is the audience you are striving to connect with. Simply put, it is the audience or market that you want to purchase your product, check out your campground, or interact with some element of your website. Identifying your target audience is a crucial step in any successful business. You need to know who you are marketing towards and also what this specific group of people enjoy. Imagine if Nike advertised to “couch-potatoes” and people who enjoyed relaxing all day. Their shoe sales would suffer. Instead, Nike is aware that their target market consists of active people and people who enjoy Nike’s signature shoe design.
This article will cover what a target audience is and why you must identify your own target audience and target market examples. Moreover, the brands we will cover include rvResortScout, Apple, and Tesla. Finally, we will wrap up by discussing options you have for getting help finding your audience.
Target Market Examples
Analyzing target market examples from other companies will give you valuable insight into how they arrived at their ideal customer. So, you might be thinking, “I don’t want to advertise to only one specific type of person” or “If I advertise to only one type of person, there won’t be a big enough audience.” To that, I say there are thousands if not millions of people who fall into your target market. Even companies such as Tesla and Apple have specific target audiences and look; they are two of the most successful companies in the world.
rvResortScouts Target Audience
For example, our ideal audience is as follows:
- Campground or RV Resort Owner
- An owner who is also looking to increase the online awareness of their campground
- Does not have time to deal with their own online marketing
- Wants to be in an RV Directory
- Has a budget set aside for online advertising
That is the basics of our target market. Of course, when we do more in-depth advertising campaigns, we drill even deeper. In the end, rvResortScout can summarize its target audience in its broadest form with the bullet points above.
Tesla
In addition, the electric car manufacturer has grown immensely as a brand, but its focus has remained the same. Create an all-electric car that is affordable to the everyday consumer. Thus, their target audience can be broken down as follows:
- Environmentally friendly
- Loves a modern feel
- People who love innovative/new technology
- Self Driving cars interest them
Like rvResortScout, Tesla also dives deeper into their target audiences with the different cars they produce. This is a generic overview of their target market in its most simplistic form.
Apple
Finally, this tech giant is another company that focuses on cutting-edge technology and user experience. They have crafted out a name for themselves in the technology space and target a specific group of people:
- Loves new gadgets
- High-Quality Products
- Strongly Attached to Apple
- Active People (Apple Watch Series)
- Ease of Use is a primary concern
Apple uses these qualities as a guideline to the products they create. Focusing on what your target market wants and delivering it to them is the key to becoming a successful company. So dig down and figure out what your audience wants and how they like to be marketed to.
How to Understand the Target Audience You’re Trying to Reach
Understanding your target audience is the key to making this all work. You need to think like them, imagine what they want, and how they want the product/service delivered to them. Understanding takes time. You need to be willing to research what people are currently looking for and what type of media will reach them. For example, if your target market is middle-aged men looking for hair trimmers, maybe the best place to find them would be on Facebook or even Instagram. But if your target audience is high schoolers looking for something fun to do on the weekends, then maybe Facebook would not be the best place to reach them.
Hence, knowing where your audience hangs out online is crucial in building your target audience and “buyer persona.” Crafting a detailed persona will allow you to laser focus your marketing campaigns and experience the best results.
Steps You Need to Take to Find Your Target Audience
For example, finding your audience and what to do after can be broken down into five easy to follow steps:
Note: At the end of each of these steps I will link an article that describes in detail how to complete each step. Ideally, you will finish this article and then circle back. Complete each one in the order they are presented. And finally, have a completed target audience. One last tip: Take your time. Do not rush this process. This simple process can have a major impact on your business.
- Conduct market analysis to understand customer problems & existing competition (How to Conduct a Market Analysis)
- Define target audience, customer segments, and ideal buyer persona (How to Create a Buyer Persona)
- Write SMART goals for better accountability and performance management (How to Write Smart Goals for Your Business)
- Analyze your tactics to come up with creative campaign ideas & strategies (17 of the Best Creative Advertising Ideas from around the World)
- Set your marketing campaign budget according to your business requirements (How to Plan a Marketing Budget in 6 Simple Steps: 2021 Guide)
The Importance of Targeting a Specific Audience for Your Marketing Campaigns
Finally, the importance of finding your target audience cannot be understated. If the companies in the “target audience examples” section had not found their target audience, they would not be where they are today. So, finding your audience and tailoring your products and services to them makes all the difference.
Once you find your target audience, you will be able to set up specific marketing campaigns meant to drive your audience right to you. Google, Facebook, and many more platforms give you options to tailor your ads to specific audiences. If you struggle to find your audience, schedule an appointment with us, and we will gladly help you find it. We will also allow you to work with us and help you get the most out of your marketing campaigns.
We wish you the best in discovering your target audience. Feel free to comment below and let us know who your ideal target audience is.
