Running a business is hard, as you well know. You have many commitments that all eat up your valuable time. From creating content to setting up your campground for incoming customers, you have a lot on your hands. Let us relieve some of that stress with WordPress care plans. Or more specifically: rvSecure. Securing your website and protecting it from potential hackers, keeping it up to date, and running daily backups are just a few of the things WordPress care plans can do for your business.
Think of your care plan like this. Your car needs maintenance, so you take it to a mechanic. Or your house needs some protection, so you go out and buy a security system. rvSecure is what keeps your business secure, and in the best shape it can be in. We constantly monitor your website for threats and ensure your website stays up and running. We know that every minute your website is down can cost you hundreds if not thousands of dollars in lost reservations.
Let Me Tell You a Story
A few months ago, we had a client (let’s call him Daniel) who was all in on our Directory Service to increase his exposure to potential clients around the United States. And once he joined, he noticed almost an immediate uptick in his sales, and his customers were happy that they were able to locate and get in contact with him so easily. But when we offered our WordPress care plans, he refused. Of course, we never try to hard-sell our clients, so we allowed him to move forward with his choice.
To this day, I wish I had personally stepped in and tried to make him understand the importance of rvSecure. Had he had our specialized website care plan, none of this story would have come to fruition. But unfortunately for him, a catastrophic failure was about to start that no one could have stopped once it got started. Only a preemptive security plan that was constantly monitoring the website could have stopped such a threat.
A hacker broke into his backend and began to wreak havoc on his website. The sad part is he had no way of knowing since he had no alarms in place. And no way of knowing meant he couldn’t stop it until it was too late. By the time the hacker was finished, there had been irreversible damage to his website. Not only was credit card information stolen, but hackers also took addresses, phone numbers, and other personal information his clients entrusted him with. Not to mention his website was left almost irreparable. Images were replaced, his booking system destroyed, and all of his content wiped away.
The Aftermath
Daniel was left shaken and unsure of what to do. And in reality, the damage had already been done. With his customers, credit cards, and personal information stolen, he had to reach out to every customer and let them know what happened. As you can imagine, people were not too happy to learn that their sensitive, private information had been leaked. He had just given out his most valuable customer addresses, phone numbers, and card information to some unknown cyber-criminal. There was nothing for Daniel to do, he was left with a sense of despair and hopelessness as the business he built was suddenly faced with a harsh reality.
No safeguards were set in place should an event like this occur. Lawsuits ensued, bookings dramatically decreased, and Daniels campground took a massive hit to its reputation and bottom line. Daniel was mentally drained and physically exhausted from the long hours he spent trying to fix this problem.
Had Daniel had a care plan like rvSecure all this could have been avoided. Honestly, a good care plan would have done the job not just rvSecure, but the fact that we were already partnered with him made his loss that much more painful for us. Knowing we could have helped had he opted into our service. Daniel is still recovering from his loss, but we have helped him create a new, more modern website, helped him re-establish his credibility, and of course, this time around, he is all in on rvSecure.
The message here is that cyber threats like Daniel encountered can be thwarted with the proper planning and assistance. But they must be dealt with proactively. If you are reacting to a hacker, you’re way behind the eight ball. And once you’re there, the damage is most likely done. So even if you don’t partner with us, take a minute to look into some WordPress care plans and determine which one works best for your budget and business model.
Questions We Often Get Asked About WordPress Care Plans
Why are WordPress care plans so important?
As we saw above, care plans are important for a variety of reasons. But most of all, they provide peace of mind. You already have a lot of things going on. Why add to that list when you can have a team of experts that help you tackle all the most dangerous threats your website faces daily. With our most comprehensive coverage, you get 24/7 coverage, software updates, website hosting, daily backups, monthly report, and a 1-hour monthly support time to address any issues you may be facing.
This is not something you should bypass or put off. You should be proactive in your website’s security and health. After all, it is your website that helps you drive more clients to your campground. Don’t end up like Daniel. Be covered and get on a care package today.
My website isn’t that big or complicated. Do I still need a website care plan?
No matter how small or “uncomplicated” your website is, you will still require updates and constant monitoring from hackers and other software that tries to infiltrate your website. With that being said, if your website is smaller in nature, then a smaller care plan will get the job done. Talk with our marketing experts to find which level of rvSecure will do the trick for you.
Can’t I just run updates myself?
While you may be more than capable of updating your website on your own, this is typically not ideal. You might not possess the technical knowledge on updating your website, and sadly not all updates are the same. Some require a bit more time and technical knowledge to deal with the hiccups along the way. In our experience, we have found that it’s better to leave it to the professionals. With that comes peace of mind and the ability to focus on tasks that directly influence your business’s success.
It doesn’t seem that complicated, so what’s included in the care plan?
What doesn’t seem complicated in the tech world generally has many little nuances that need to be considered. Your website care package is no different. Without the right tech in place, your care plan will never work. Included in our premium care plan, you can expect to receive:
- Weekly Check & Updates
- Daily Backups
- Active Security Scans and Firewall
- Hosting (Optional)
- WordPress Updates when Released
- Broken Link Monitoring
- Monthly 30/min Website Housekeeping
Doesn’t my hosting company do that?
So, the quick answer here is kind of. A hosting company can do some of these things, but generally, they do not specialize in WordPress care plans. Instead, as their name suggests, they focus on hosting your website and doing their best to keep it online. Most of the time, this does come with daily, weekly, or monthly backups and updates that may have to be managed or even initiated by you. The difference with rvSecure is the constant monitoring, the daily backups, always being up to date, having a security professional monitoring your website, top-notch hosting, and a whole team dedicated to keeping your website running at the highest possible level.
Think of it as added security; the more you have to protect your website, the better the chances are staying online 24/7 and constantly generating income for you.
How much do WordPress care plans cost?
Although no two websites are the same, a good rule of thumb is about 15–25 percent of the cost of development. In other words, the more complex your site was to build could raise the price of the care plan. However, what we mainly see are sites ranging on the low end of this spectrum, which equals an estimated annual expense between $1,500 and $3,000 usually billed in monthly installments. This breaks down to somewhere between $125-$250 a month. The ROI of rvSecure can be 10-fold if a situation like Daniels ever happens to you. Hourly charges to get you whole can range between $75-$150 per hour. Easily eclipsing your annual care plan expense. Think of it like this, you wouldn’t ever slack on your car insurance. So why allow your website to go unprotected.
The loss of revenue due to a downed website can be enormous. Just missing one or two possible clients can equate to thousands of dollars depending on the length of their stay. That alone justifies signing yourself up for rvSecure. But if that isn’t enough think about the legal ramifications Daniel faced. When it was all said and done Daniel ended up paying close to $20,000 to get everything squared away with lawyer fees, website repair, and overall damage control. I’m sure thinking back on to Daniel would have gladly paid $250 a month to negate all of these negative effects.
How do I get on a website care plan?
If you’re looking to get added to rvSecure you can book an appointment with our marketing team. Here we will give you the rundown of how much you can expect your plan to cost monthly or yearly and what you will be getting in your service.
