Writing blogs for business might seem like a daunting task at first that gets you nowhere. Hours upon hours of writing with little to no results and topics that don’t seem to be resonating with your customers. This article will teach you how to write blog posts that will reach your target audience and provide results. Before you start your blog, you need to dive deep into your customer's brains and ask yourself what your customers want to know, their interests, and how you can solve their most pressing problems. When blogging for small business, these are the main questions that you will be addressing in each article you write. If you’re interested in learning how to create content, we have an article that will walk you through the steps. Now, let's dive into what topics you should be covering.
We will cover five topics that you as a business owner can write about and keep your audience engaged. Some common pitfalls you can fall into include starting strong and then allowing your blog to drift into the background, running out of topics to write about, and focusing on quantity more than quality. The topics we will cover include problems and solutions, tutorials and demonstrations, product matchmaking, customer spotlight, and a top 5 list.
Blogging For Small Business: Problems and Solutions
Your customers are buying from you because you are offering them a solution. You are offering a solution to their biggest problems. Think about the most common problems your customers are having and how you solve them. Your product/service needs to be the solution. Once you have a target audience that connects you to a product/service that solves their problems, you will see your revenue shoot through the roof, and you will always be referred to as the expert. Here are a couple of example titles you can easily insert your product into:
- Looking to solve {problem} here's how {solution} can help
- Is {problem} slowing you down? Try {solution}
- {Solution}: The best way to solve {problem}
These are just a few examples of topics you can write about to help your blog reach your audience.
Tutorials and Demonstrations
This is an amazing topic to engage with your target audience and get the most out of a blog post. Tutorials and demonstrations are at the pinnacle for blogging for small businesses. They give you the chance to demonstrate that you are an expert on the topic, have something valuable to offer, and most likely solve their biggest problems. This is your perfect chance to show off your product in real life. When blogging for small business, having a video or a presentation that allows customers to see how amazing your product is can do wonders for your business. It will help drive new customers and also massively increase engagement levels. Here are some ways you can effectively give a tutorial and also demonstrate your product or service:
- Youtube desmonstation
- Article showing your product and how to use it
- Stream of blogs for business – A series that showcases how amazing your product is and how to use it
Blogs for Business: Product Matchmaking
Matching up your products against one another gives your customers a perfect chance to see the benefits and drawbacks of each one. Writing articles that compare two products or services is the perfect chance to highlight key features between the two. For example, you should focus on running through the pros and cons of each product/service and how they can achieve their goals should they chose to go with either of the products/services.
Here are a few examples of titles you can use to get you started blogging for small business:
- {Product/Service} VS {Product/Service}: How they compare
- Rundown of what {company name} has to offer
- Is the {product/service} better than the {product/service}
- How you can use these {products/services} to better your life
Customer Spotlight
Having a guest post is a great way to boost customer engagement and credibility with your brand. Anyone can hype their own brand up and make it seem like the best brand in the world. Having other people talk about your brand and give an honest review of your product/service will always help take you to the next level. Also, reach out to past customers and offer an incentive for them to give you a review. Offer the incentive regardless of it being a good or bad review, so you know you are getting a fair and honest review of your service or product.
Top 5 List: The Easiest Blogging for Small Business Topic
Lists offer an enormous amount of value. They allow you to demonstrate your knowledge on the subject which helps you increase the trust between you and your customers. The beautiful part about these lists is that you can even allow your competitors into these lists. Showing why you are better and offer more than your competitors is a sure-fire way to win over some customers. But be honest. If your users find out that you were lying or overpromising your services, it can be detrimental to your business.
Here are a few titles to get you started:
- Top 5 {product/service} to help you solve {problem}
- Top 5 features of {product/service}
- The Top 5 benefits of using {product/service}
rvResortScouts Content Package
If you’re like many business owners, you are swamped with work. You might not have time to put together content and help grow your business at the rate you wish you could grow it. So, this is where rvResortScout’s content packages come into place. We help create content specifically tailored for your business and will help you drive in the customers. If you're interested reach out to us here. We will walk you through our plans and what you can expect when working with us.
